Logos, Colors, Fonts and Everything in Between
Everything and everyone has a brand whether they nourish it or not. It defines who you are or what your company or product represents. Ensuring your brand remains consistent across mediums is key to capturing the right message every single time.
Among my very first assignments at Amana Contracting was to create the company’s official Brand Guideline. Before my work, the logo and company colors were altered and changed at a moment’s whim without much thought to the consequences. The Brand Guideline provided employees with guidance (and a fresh, clean batch of logos) and the branding tools they need to perform their work. The document provided details on logo dimensions, resizing tips, buffer areas, recommended backgrounds, logo colors, and corporate colors. An initial step, the guide book helped cement the basis which in turn led to the production and dissemination of an official PowerPoint template and specific logo use.