In line with its Eastern Mediterranean promotion in spring, the UK retailer, Marks & Spencer plans to add Lebanese wine to its shelves after 18 months of discussions with Lebanese producers:
The wines – from Chateau Ka, Chateau Ksara and Domaine des Tourelles– will be part of an Eastern Mediterranean promotion run by the retailer, and will include wines from Turkey, Croatia, Slovenia, Israel and Greece.
Ghida Kassatly Boulos, marketing manager at Chateau Ka in the town of Chtaura in the Bekaa Valley, told Decanter.com the process for acceptance by Marks & Spencer started last August and was ‘exhaustive’.
‘They were very picky but that is their job,’ she said, adding that at no stage did the buyers suggest changing the blend or the style of the wine for the UK market.
For all those in the UK, Lebanese wine will soon be available at an M&S store near you. Unless of course, you have issue with their past (open) support for Zionism and the call for expulsion of Arabs from Palestinian land by the group’s past chairman – then you’ll probably not care.